The Bachelor of Science in Sports Business Management provides students with the knowledge, skills, and hands-on experience essential for success in the global sports industry.

This programme offers an in-depth understanding of the management, business, and operational aspects of sports organisations and events. Students will develop expertise in sports marketing, finance, data analytics, legal frameworks, and emerging trends such as e-sports and sustainable practices. Through experiential learning, practical projects, and internships, graduates will be equipped to excel in various roles, from managing professional teams to launching innovative sports ventures.