Marketing and Management for Luxury Tourism

This programme blends practical learning with fieldwork to introduce you to cutting-edge marketing tools, emerging trends, and innovative technologies.

You’ll develop the expertise to craft and lead successful luxury marketing strategies—highly valued by premium brands and high-end tourism companies.

Set in Marbella, one of the world’s luxury capitals, you’ll be immersed in an environment that offers firsthand insight into the luxury market while connecting with like-minded peers.

Elevate Your Expertise in Luxury Marketing

This Master’s programme combines a focused, hands-on learning approach with strategic theory, equipping you with the skills and knowledge to excel in this fast-paced, competitive industry alongside the world’s most prestigious brands.

Semester 1

Step into the world of luxury marketing, exploring the latest innovations, digital and data-driven strategies, and emerging trends shaping the industry.

Short Semester 2

Deepen your understanding of marketing and leadership theories, uncover how brand value is built and measured, and apply your knowledge through a hands-on Capstone project in a real-world setting.

Semester 3

Gain invaluable industry experience with a six-month professional internship, applying your learning in top-tier luxury hotels, fine dining establishments, or high-end retail brands, an exclusive opportunity to launch your career in the luxury sector.