Available exclusively in Switzerland) A Master’s Degree Designed for Luxury Industry Leaders. This MSc programme prepares future managers for the luxury sector, built on the principles of hospitality—exceptional service, attention to detail, leadership through service, and the creation of unique customer experiences. Combining traditional and advanced business courses, the curriculum focuses on retail and omnichannel strategies, digital transformation, and sustainable business practices. Practical learning is at the heart of the experience, with industry field trips, company visits, hands-on workshops, and the organisation of a Luxury Event, which students develop throughout the programme. Teaching is case-study driven, ensuring real-world application, before students embark on a six-month internship or business research project within the luxury industry.
Graduates of this programme emerge as global professionals specialising in luxury and guest experience, combining managerial expertise with a hospitality-driven mindset. They master key industry values such as service excellence, precision, leadership through humility, and the ability to craft unforgettable luxury experiences.
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